Online store content serves a dual purpose: it must be user-friendly and search engine-optimized . During a store SEO audit, pay attention to:
Quality and uniqueness of product descriptions.
Presence of duplicate content.
Correct heading structure (H1-H6).
Use of keywords in content.
Presence of supporting content (guidebooks, blog articles).
Appropriate length and formatting of texts.
When auditing an e-commerce website , it's important to prioritize content optimization based on user intent. A professional e-commerce audit should also include analysis of competitor content to identify gaps and opportunities for improvement.
Website and content optimization – plan it in an e-commerce website audit
Technical aspects of optimization brother cell phone list are crucial for effective SEO. An ecommerce audit should include:
Online store URL structure:
friendly URLs,
correct category hierarchy,
no technical parameters in URLs.
Resource compression and optimization:
product images,
CSS and JavaScript files,
cache usage,
As part of a store's SEO analysis, it's also important to examine the information architecture and its impact on the crawling budget. A thorough store SEO audit should also include an analysis of the schema.org implementation for products and categories.
